Social Media Marketing Hacks for Restaurants and Food Franchises

Social Media Marketing Hacks for Restaurants and Food Franchises

No matter how delicious your food is, if you’re not bringing customers into your restaurant, your efforts will go unrecognised. The majority of the time that your potential clients are online is on social media. This is the reason why having a social media presence is crucial for restaurants. A restaurant’s marketing plan must include social media marketing. Restaurants, food businesses, and beverage businesses can make use of a whole lot of social media platforms like Instagram, Twitter, Facebook, and others to engage with their customers and build a trustworthy brand identity. These seven suggestions will assist you in getting started with social media if you haven’t already included it in your restaurant’s digital marketing plan.

1. Select the right social media platforms for your restaurant or food business.

Food businesses can use social media as a great tool to promote their products, grow their customer base, and boost sales. The ideal social media platforms must be chosen for your food franchise business. Start research on the most reliable social media platforms for your target audience. The first thing to consider while deciding on the ideal social media platforms is whether your target audience is spending ample time in them or not. 

2. Run paid social media campaigns 

Running paid social media campaigns on Facebook, Instagram, Twitter, and other social media platforms is one of the finest ways to advertise your restaurant. The nice thing about social media advertising is that you may target a particular group of people who are most likely to go to your restaurant following your adverts.

3. Improve Your Photographs

Nearly 93 per cent of Instagram users claim that the aesthetic appeal of posts influences their decision to purchase. This is why sharing appealing and lovely photographs on social media could be really important. The quality of the images you share on social media should entice and persuade potential clients to visit your business. You don’t have to limit your images to only showing off your cuisine. Try to show people the distinctive identity and pleasing aesthetics of your restaurant.

4. Collaboration with influencers, public personalities, and celebrities

Working with someone who has a sizable social media following has several advantages. The most obvious benefit is that you’ll be able to grow your followers and make your company more visible. This will increase the number of individuals who view your products, increasing the likelihood that they will visit your website and make a purchase.

5. Add video content

Your restaurant must include video into its social media marketing strategy given that social video generates 1,200 per cent more shares than text and images put together. You can advertise new specials, highlight your staff, give consumers a “behind the scenes” peek, provide cooking demonstrations, and even conduct Q&A sessions with your chef or cook by using video.

6. Facebook Marketing 

Facebook advertisements are the most widely used type of social media advertising, with 93 per cent of social media advertisers employing them. Due to the extensive targeting capabilities, Facebook ads are a boon for restaurants. This is crucial since many restaurants waste their marketing funds by employing different forms of advertising, such as television commercials, to target a customer base that is not in their immediate vicinity.

7.Consistency is key

Do you want your restaurant to rule social media? If so, you must continue to follow a consistent content marketing plan. If you can keep up a regular and consistent schedule for generating the content, you will gain more social media followers. Building a positive reputation for your food business on social media requires frequent content posting.

Social media is a means for restaurants to be at the forefront of their customer’s minds. You want people to think of your restaurant when they use their phones to find something to eat. 

You can enhance engagement on all of your social media platforms and drive traffic to your restaurant by putting these seven suggestions into practice. Digistaa can do more for you! Ring us today.